DELHAIZE - LITTLE LION
Small lions - Small prices
Wonderful news from the iconic Delhaize lion! A troop of playful, cheeky cubs is roaming the stores and guiding us to the small prices. TBWA Belgium’s campaign is visible in every Delhaize store, on all posters, OOH and all other visual communications.
Integrating the geometrical graphical design style into the real world was only half the challenge: adding charm and cartoon acting to the mix was the rest. A true balancing act that brings together a diverse bunch of skills and talent. And that is when we create our best work at Volstok.